NESTLÉ SUPPORTS RURAL WOMEN RETAILERS IN NIGERIA TO GROW THEIR BUSINESSES

NESTLÉ SUPPORTS RURAL WOMEN RETAILERS IN NIGERIA TO GROW THEIR BUSINESSES

Since August 2021, Nestlé Nigeria has helped 332 women to scale up their businesses
by 300% and to sustain the new level through the Nestlé Empowering Rural Women in
Nigeria Project. The beneficiaries are women within Nestlé Nigeria’s value chain, running
small businesses in rural areas across Nigeria.

Empowering Rural Women in Nigeria by helping them build financial security to improve
their livelihoods is one of the ways through which Nestlé Nigeria is Creating Shared Value
along its value chain. The program was established to help beneficiaries scale up their
businesses and sustain the new level of up to three times the size of their existing
businesses.j

This objective is achieved through business training covering merchandizing, book-
keeping and customer service, mentorship and coaching in addition to grants in form of
Nestlé products valued at 300% of their monthly sales at the time of joining the program.
The beneficiaries are subsequently registered in a 3-month mentorship program and each
woman is linked to a personal mentor for one-on-one coaching to ensure adoption of the
key learnings from the training received to achieve the desired success. Over 60% of the
beneficiaries achieve the 300% target growth within the 3-month coaching period!

Aminat Kolawole is one of the 332 women across the country, supported by Nestlé Nigeria to scale up their businesses through the Nestlé Rural Women empowerment Program. Aminat, an indigene of Batoro community in Ogun state, has been running a small business for 8 years in Sagamu, where she sells food and beverages, toiletries, drinks, house-hold consumables among others. She is excited that her business, Idera Oluwa stores, was selected for the project. “I believe that this opportunity will provide the necessary knowledge and resources to grow my business so I can earn more money to support my family and cater for my children’s education”.

Speaking at the inauguration of the 7th batch into the Project in Sagamu, Nestlé Nigeria’s
Commercial Manager, Khaled Ramadan, said “Creating shared value within our
communities is core in the way we do business. At Nestlé, we strive to make positive
impact on society while ensuring the sustainability of our business. The Rural Women
Empowerment Program is not a one-time event but an ongoing process of value creation.

Participants at the event

The stories and testimonials from previous beneficiaries, particularly 100% to 200%
business growth within three months of joining the program, encourages us to do more.

Onboarding women from Sagamu, one of our host communities, is a significant milestone
in our commitment to empowerment and sustainable development and we are proud to
have an opportunity to make a tangible difference in their lives”.

Also speaking at the event, Mr. Phranklin Audu, Lead Facilitator & Head, Strategic
Partnerships at FDConsults, implementation partner of Nestlé Empowering Rural Women
in Nigeria Project said, “We have amazing testimonials from previous beneficiaries.
Through this project, Nestlé continues to help solve the challenge of poverty by
empowering rural women across Nigerian communities, lifting them off the poverty

spectrum and improving their livelihoods. We are delighted to be project partners for the
training and mentoring on this credible initiative”.
According to Kabiesi Odofin Soyindo who represented the Akarigbo of Remoland, HRM
Oba Babatunde Adewale Ajayi, “I commend Nestlé for this sustainable venture and
empowerment of Sagamu women. This is a noble initiative, and we are glad that our
community is benefitting from corporate programs like this from Nestlé. To the
beneficiaries, I urge you to establish your priorities and judiciously use the grants provided
to you for the expansion of your businesses”.

About the author

Abiodun Adisa is the CEO of Applaud Multimedia Services Publisher of Applaud News Magazine and Online @www.applaudnews.com.ng

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